The studies were invaluable tools in helping us to determine our next steps. The insight gleaned from these studies enabled us to improve our marketing and identify prospective clients. All of our interactions with Insight & Innovation CMI were handled with the highest proficiency and professionalism. We were very pleased with the results.
Geana is a real triple threat. She has the vision of a marketer, the discipline of a researcher, and the drive of an executive to power through to solutions. And she is able to perform with an ease and helpfulness that clients really appreciate.
Geana is very strategic and brought a clear vision and focus on how to develop and implement our innovation testing programs. She has a great expertise in uncovering insights and driving them to actionable recommendations that helped us drive our business forward.
i&i provided valuable insights that helped inform key business planning decisions, all while working under compressed timelines. Geana provided excellent guidance, timely responses and was a pleasure to work with.
Geana was a treat to work with! She helped us focus and design our survey, walked us through each step, and delivered meaningful data. Very professional.
The work that Geana lead, helped us uncover new product opportunities, understand our consumers, and what’s important to them. Geana is a strategic and thoughtful partner that delivered insightful learning to help build our brand for the future. I highly recommend Geana for any future innovation or consumer research projects.